Vetting Reality

Insights, tips and tricks to help you succeed as an independent practice owner.

Kelly Cooper Kelly Cooper

SMART Goals

Setting SMART goals is a crucial step that turns your vision into reality.

By crafting goals that are Specific, Measurable, Achievable, Relevant, and Time-bound, you create a clear roadmap towards your desired vision.

So, whether you're a veterinary practice owner, a leader, or simply someone with a dream, embrace the power of SMART goals and watch as your vision becomes your reality, one strategic step at a time.

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Kelly Cooper Kelly Cooper

The Visioning Process

Imagine having a clear roadmap to guide you towards your ideal future. That’s the power of a well-crafted vision statement. Are you ready to define your vision? Before sitting down to write a vision statement, it's important to do some preparation to ensure the statement is well-thought-out and aligned with your goals.

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Kelly Cooper Kelly Cooper

How Your Vision Can Change Your Life

Crafting a vision statement is akin to sketching the blueprint of your desired future, an act of deliberate imagination shaping the trajectory of your life's journey. With a clear vision in place, you anchor yourself to a defined purpose, empowering you to navigate challenges with resilience and determination, and ultimately manifesting the life you aspire to lead.

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Kelly Cooper Kelly Cooper

To Build or to Buy: Which Path is Right for Your Veterinary Dream?

You’ve decided you could be a practice owner. That’s amazing news. Now it’s time to decide what path you want to take – build or buy? Let’s look at whether purchasing an existing clinic or starting your own is best the way to go by comparing the pros and cons.

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Kelly Cooper Kelly Cooper

Is Practice Ownership Right for You?

Ownership is such a rewarding and lucrative journey compared to the risks and challenges, I encourage you to take the plunge, or at least the next step forward to learn what you must do to get started.

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Kelly Cooper Kelly Cooper

Ready to Own? Not Until You Count The Cost

Everyone will be in a slightly different place when they want to start the process of practice ownership, so I’m sharing my initial steps to coach clients regardless of where they are.

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Kelly Cooper Kelly Cooper

The Pros and Cons of Practice Ownership

Practice ownership is wonderful in many ways. You get to have something that is all yours and reflects your values. You are the decider, choosing the business model, what the practice looks like, who works for you, and what type of clients you see.

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Kelly Cooper Kelly Cooper

Coaching: Let’s Get Started

You’ve decided to invest in development by hiring a professional coach. Congratulations! This shows your commitment to growth and recognition that you can't do this alone. This is one step towards building up your "board of advisors" - the network of support that will increase your success and personal satisfaction in your career.

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Kelly Cooper Kelly Cooper

Coaching: What it is and why you want it

I heard about life coaches, thinking the idea seemed a little out there because why would someone need a coach to do life? Honestly, I didn't think about coaches much at all. I didn't realize the purpose and value of a coach until my early forties, when, in my new corporate job.

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Kelly Cooper Kelly Cooper

Independent Practice Ownership: Don’t go it alone.

In this article, I share my evolution from a lonely, overwhelmed owner to one grounded in community support. I realized the key to avoiding burnout and propelling my clinic forward was embracing vulnerability. By building connections with mentors, coaches, and peers, I unlocked exponential growth - both personally and professionally.

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Kelly Cooper Kelly Cooper

Simple Acts of Empowerment: The Power of Names 

Taking the time to acknowledge and show respect to the support team you work with makes for a more cohesive and empowered team that clients trust so that you won’t have a group of nameless faces but respected professionals.

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Kelly Cooper Kelly Cooper

The Power of Empowerment

What is empowerment? It’s hard to say because it’s a term that’s so overused and so broad that it either means everything or nothing. Webster defines it in just ten words as “the authority or power given to someone to do something.” That seems simple, doesn’t it? Just do that. Hand over the power and let someone do something.

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Kelly Cooper Kelly Cooper

Are you acting like a boss?

Do you know if you’re acting like a boss or a leader? It’s easy and natural to tell people what to do, but the impact that choice has is not the one you want. Involving your team in decision making is the path to empowerment, where everyone is committed to solving problems and achieving success.

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